Long spent his quarantine in his hometown of Althorp, in Northamptonshire-which also happens to be the home of Princess Diana’s family estate. The motif was printed on a loose-fitting, ankle-grazing summer dress, on a soft-tailored pantsuit with an easygoing feel, and on a plissé skirt worn with a roomy knitted sweater, with an intarsia split-in-half image of Iceberg’s mascot, Mickey Mouse. For lack of IRL options, he took a virtual trip into Iceberg’s archives, where he found a heritage pattern inspired by the Sistine Chapel’s famous Michelangelo fresco The Creation of Adam, giving it a bright Pop art vibe with what he called “an escapist palette.” “I wanted to reinforce the Italian-ness of what we’re doing,” Long said. “We couldn’t travel anywhere, so I fantasized about traveling,” he said. Long wanted to convey a feeling of optimism for the future, so he worked on a relaxed, off-duty wardrobe for the coed offering, inspired by a hopeful dream of coming back to happier times, La Dolce Vita style. “It wasn’t about the office mentality anymore, but about coming together to make the collection actually happen.” “I couldn’t have made it without them,” he said during a showroom appointment. Working remotely with his team in Italy from the British countryside helped him refocus his practice. The lockdown has proved a learning curve for James Long, Iceberg’s creative director, as it has for many other designers.
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